Survival of the fittest

You don’t survive in the news business for 175 years without learning how to adapt. At The Globe and Mail, change is an integral part of the company’s DNA.

Over the last two years, the company has organized its digital ad sales strategy around Programmatic Guaranteed, which combines the automation and audience precision of real-time auctions with the safety and assurance of reserved ad buys.

The strategic shift toward more guaranteed deals helped The Globe and Mail grow its programmatic revenue by 164% year over year in 2018.

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