How data can shift merchandising from an art to a science

In retail, there’s no space for standing still. Empowered by mobile, people can get exactly what they want instantly and effortlessly, and they expect retailers to meet their needs faster than ever before.

With shopping behavior constantly evolving, the backbone of retail — product merchandising — also needs to evolve.

A few things retailers can do to jumpstart their data-powered merchandising: 

  • Use search signals to understand what you should be selling.
  • Tune into local insights around your brick-and-mortar stores and use them to inform your inventory strategy.
  • Clear inventory profitably by using data to make smarter pricing decisions.

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